To actively contribute to maximizing the resource efficiency of packaging, e.g. by further developing EPR, eco-designing, recovery and recycling as parts of the circular economy, which will benefit the environment, the economy, and consumers by extending the materials’ life cycles:
To deliver solutions which achieve prescribed targets and associated environmental benefits at a sustainable cost and in the interests of the members and customers of the Alliance’s participating PROs.
To generate alignment on key issues in the field of packaging recovery and producer responsibility, while recognising the diversity of implementation models in the different member states.
To promote exchange and cooperation along the packaging value chain.